Track the Impact of TV, Radio, and Podcast Media

Published: 10/11/2022

Become an Alembic client.
Purchase the TV, Radio, and Podcast suite for each container you seek insights into.
Create relevant Earned Media (Web) Reports and 3rd party media reports (TV/Radio and Podcast)
Link your first-party media such as either Google or Adobe Analytics and any social media feeds (Facebook, Instagram, LinkedIn, Twitter, and YouTube).,
Alembic supports 15k antennas worldwide, 35k podcasts, and 3,000 Radio and TV stations.
Track mentions, narratives (aggregation of the same mentions), or, in Alembic terms, Narratives and ratings from one interface with daily updates.
The omnichannel correlation will reveal the impact of Radio, TV, and Podcasts on your key marketing channels and business metrics.

Suggestions

Ensure all your TV spots have closed captioning, making it easier for our machine learning to pick up data.
Provide pizza to our engineers, ensuring all data is being ingested correctly and our algorithms are working.

Our correlation engine is now ingesting your T.V, Radio, and Podcast data and can see if there is a spike in users/conversions due to an airing or brand mentions.
You can now tell the impact T.V., Radio, and Podcasts have on your marketing channels.

Find more solutions here or book a demo today to see if Alembic is suitable for your organization.

Example of Third Party Media report